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How Sponsorship Deals Work in Motorsport

How Sponsorship Deals Work in Motorsport — Backfire Racing explainer graphic

How Sponsorship Deals Work in Motorsport

Elle Puckett August 15, 2026

Racing is an expensive sport, and very little of it is funded by ticket sales or broadcast...

The Handshake ‘Trade’ Behind Joe Gibbs Racing’s Ugliest Lawsuit Gets Its Day in Court a building with columns and a flag on top

a building with columns and a flag on top

The Handshake ‘Trade’ Behind Joe Gibbs Racing’s Ugliest Lawsuit Gets Its Day in Court

Shawn Henry August 15, 2026

On August 26, a federal judge in Charlotte will spend a morning sorting through one of the...