Privacy Policy

Effective Date: August 13, 2026
Last Updated: August 13, 2026

Backfire Racing (“we,” “us,” or “our”) operates the website located at https://backfireracing.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

1. Information We Collect

Information You Provide Directly

When you contact us through our contact form or by email, we may collect your name, email address, and the contents of your message. We use this information solely to respond to your inquiry.

Information Collected Automatically

When you visit the Site, certain information is collected automatically, including:

Log data: Your IP address, browser type and version, pages visited, time and date of your visit, time spent on pages, and referring URLs.
Device data: Information about the device you use to access the Site, including hardware model and operating system.
Cookies and similar tracking technologies: We use cookies and similar technologies to operate the Site and analyze usage. See Section 4 for more details.

2. How We Use Your Information

We use the information we collect to:

Operate, maintain, and improve the Site and its content
Analyze how visitors use the Site in order to improve the user experience
Respond to your comments, questions, and requests
Send you updates or newsletters if you have opted in to receive them
Detect, prevent, and address technical issues and security incidents
Comply with applicable legal obligations

3. Third-Party Services

We use the following third-party services that may collect and process data about your use of the Site:

Google Analytics (via MonsterInsights)

We use Google Analytics, connected through the MonsterInsights plugin, to understand how visitors interact with our Site. Google Analytics collects data such as pages visited, session duration, geographic location, and device type. This data is processed by Google LLC in accordance with their Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

OptinMonster

We use OptinMonster to display opt-in forms and collect email addresses from visitors who choose to subscribe to updates. If you submit your email address through an OptinMonster form, that data is processed in accordance with OptinMonster’s Privacy Policy. You may unsubscribe at any time by following the unsubscribe link in any communication we send.

Social Media

Our Site contains links to our social media profiles on Facebook and Instagram. Clicking these links will take you to third-party platforms governed by their own privacy policies. We do not control and are not responsible for the data practices of Facebook or Instagram.

WordPress Hosting

Our Site is built on WordPress and hosted by a third-party hosting provider. Our hosting provider may collect server-level log data including IP addresses and request data as part of normal web server operations.

4. Cookies

Cookies are small text files stored on your device by your browser. We use the following types of cookies:

Necessary cookies: Required for the Site to function correctly (e.g., WordPress session cookies).
Analytics cookies: Set by Google Analytics to help us understand how visitors interact with the Site. These cookies collect information in an anonymous form.
Preference cookies: Used to remember your preferences and settings.

You can control or delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Site. For more information about cookies, visit www.allaboutcookies.org.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are retained for a reasonable period to allow us to respond and follow up on your inquiry.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Children’s Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

Access: The right to request a copy of the personal data we hold about you.
Correction: The right to request correction of inaccurate personal data.
Deletion: The right to request deletion of your personal data, subject to certain exceptions.
Opt-out of analytics: You may opt out of Google Analytics tracking using the Google Analytics Opt-out Add-on.
Unsubscribe: If you have subscribed to email updates, you may unsubscribe at any time using the link provided in our emails.

To exercise any of these rights, please contact us using the information in Section 11 below.

9. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA). We do not sell personal information. You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the right to request deletion of your personal information, and the right not to be discriminated against for exercising these rights. To make a request, please contact us at the email address below.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects when the most recent changes were made. We encourage you to review this policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.