The Pro Motocross Championship contracts for dates at independently owned tracks — it does not own the dirt. Photo by Gabriel Sanchez via Unsplash.
Start with what is actually on the record, because it is a short list: nothing. MX Sports Pro Racing has not announced a sale of the Pro Motocross Championship. Nothing appears on the company’s own breaking-news feed. Feld Motor Sports, its partner in the SuperMotocross World Championship, has said nothing either. No filing, no statement, no signature.
What is circulating is industry chatter, and chatter is not a source. So instead of guessing at buyers nobody can name, let’s do the thing that actually clarifies a rumor like this one: itemize the asset. If somebody wrote a check for Pro Motocross tomorrow, what exactly would be inside the box?
The answer is stranger — and thinner — than “an American racing series.”
Confirmed versus not confirmed
- Confirmed: MX Sports Pro Racing, Inc. administers the Pro Motocross Championship from Morgantown, West Virginia. Carrie Coombs Russell is its CEO, the title she carried in the company’s own April 22, 2026 partnership announcement with 5.11.
- Confirmed: Pro Motocross and Monster Energy AMA Supercross have operated as a combined regular season since Feld Motor Sports and MX Sports Pro Racing announced the SuperMotocross World Championship on August 2, 2022.
- Confirmed: The 2026 season ran 11 Nationals, from Fox Raceway on May 30 to the Ironman finale on August 29.
- Not confirmed: That the championship, the company, or any share of either is for sale. There is no public statement from any party with the authority to make one.
- Not confirmed: Any prospective buyer. Names being floated are speculation, offered without evidence by people who say plainly that they do not know.
Everything past that line is analysis built on the confirmed part.
The company is not the same thing as the sport
MX Sports Pro Racing is a promoter and administrator. It sits beside MX Sports Inc., the sister operation that runs the AMA Amateur National Motocross Championship at Loretta Lynn’s, the ATV Motocross National Championship and the Ricky Carmichael Daytona Amateur Supercross.
That separation is the first thing any buyer’s diligence would run into. The amateur properties live in a different corporate box. A transaction covering the pro series would not automatically carry Loretta Lynn’s with it — and Loretta’s is arguably the harder asset to replace, because it is the recruiting pipeline every factory team in the paddock fishes in. Buy the eleven Nationals without the amateur funnel and you have bought a schedule, not an ecosystem.
Feld holds the half that pays
Here is the detail that should slow down anyone reading the rumor as a straightforward change of ownership. The multi-year media rights extension announced on October 4, 2022 — the one that put every Supercross and Pro Motocross race live on Peacock — was struck between NBC Sports and Feld Motor Sports. Not MX Sports Pro Racing.
Television is where modern series valuations come from. If the distribution agreement covering the Nationals sits on the Feld side of the partnership, a buyer acquiring MX Sports Pro Racing is acquiring an events business with a seat at the table rather than the table itself. Deals of that size routinely carry consent and change-of-control provisions, though the SMX terms are private and nobody outside those two companies has seen them. What can be said without speculating is simpler: Feld would have to be a willing participant in any transaction that mattered, because half the product does not belong to the seller.
The 2026 regular season made that interdependence concrete — 28 rounds, 17 Supercross and 11 Pro Motocross, released as one calendar on September 30, 2025. You cannot meaningfully sell half of a 28-round season without the other half’s cooperation.
Eleven Nationals, eleven landlords
Then there is the dirt, which the series mostly does not own. The 2026 calendar visited Fox Raceway, Prairie City SVRA, Thunder Valley, High Point, RedBud, The Wick 338, Spring Creek, Washougal, Unadilla, Budds Creek and Ironman Raceway. These are privately held, largely family-run facilities that host a National under agreement. High Point Raceway is the notable exception, an MX Sports property in the Coombs family’s home state.
That structure is why chatter about tracks slow-walking future agreements is at least architecturally plausible. Venue contracts are exactly the sort of short-cycle commitment an independent owner might sit on if they suspected the counterparty was about to change hands. Plausible is not confirmed. But unlike most rumor-stage claims, this one is testable in public, and there is a date attached.
The 2027 calendar is the tell
The full 2026 SMX regular-season schedule, Supercross and Pro Motocross together, was published on September 30, 2025. As of today there is no 2027 Pro Motocross schedule.
That is not yet late. It is, however, a countdown that requires nobody to leak anything. If the 2027 dates land on roughly the same late-September cadence with the familiar eleven venues intact, the waiting-tracks theory loses most of its support. If October closes with no calendar, or with a short one missing regulars, that is a signal on its own. Schedule announcements are usually where a racing business’s problems surface first — a returning drag strip’s date sheet can say more than its press release did.
If a seller were looking, this is the window
Nothing about the current moment reads as distress. NBC Sports reported its 2026 Supercross coverage was the most-streamed season on record on Peacock, up 12 percent year over year with unique viewership up 27 percent. Sponsorship inventory is moving too: 5.11 signed a multi-year deal in April and took title billing on the RedBud National, the kind of layered rights package that underpins a series’ revenue.
The racing cooperated as well. Hunter Lawrence took the 2026 450 title by two points, 474 to 472 over his brother Jett, making the Lawrences the first siblings to both win premier-class Pro Motocross championships and Hunter the 29th different rider to take the class. Cole Davies won the 250 crown by 38 points on his 19th birthday, the first New Zealand-born champion in series history. Owners sell into strength, not out of it — the same logic behind racing properties changing hands elsewhere, including a champion who went out and bought the event he used to win.
What to actually watch
- The 2027 schedule. Timing and venue count, measured against the September 30 precedent.
- Individual track announcements. A facility publishing its own 2027 National date before the series does would be unusual, and revealing.
- Anything from either partner. A denial, a confirmation or a conspicuous no-comment from Morgantown or from Feld all carry information.
- The SMX playoffs. Round two runs at Dignity Health Sports Park in Los Angeles on September 19, with the World Championship final at Thunder Ridge Nature Arena in Ridgedale, Missouri on September 26 — without Jett Lawrence, who is out after ankle surgery, and with Eli Tomac riding the last races of a career he has confirmed ends after the postseason.
- Silly-season signings. Manufacturer commitments are a decent proxy for confidence in a series’ near-term stability, and the 250 class is already reshuffling — Beta’s first 250SX signing is a useful case in point.
Until one of those produces something concrete, this stays a rumor. But it is a rumor sitting on top of a genuinely unusual corporate structure: a family-owned promoter in West Virginia, an amateur empire next door, a joint venture with a privately held entertainment giant, eleven independent landlords and a television contract signed by somebody else. Whatever eventually happens to Pro Motocross, that structure is the part worth understanding first.
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